IntelligenX Launches InsightX
HERNDON, Va., Sept. 18, 2007 - IntelligenX (formerly i411),
responding to the marketplace, today launched InsightX, the
first-of-its-kind tool built for mining and turning web-log
data into actionable information delivered by instantly
customized reports to the user. The InsightX interactive
application breaks new ground in terms of understanding user
behaviors by indexing and displaying user log information.
It addresses a key marketplace need for digital publishers
by enabling them to analyze user behaviors on search
platforms, highlighting shortcomings, diagnosing areas in
need of enhancement, and surfacing or recommending specific
and necessary corrective actions.
InsightX further enables site managers to improve their
sites' search experiences and identify possible revenue
opportunities through in-depth analysis of user behaviors.
IT professionals can use the tool to quickly diagnose
problems and gain important insight about how to optimize
the search experience.
IntelligenX President and Chief Executive Officer Iqbal
Talib showcased the launch of InsightX today at the Kelsey
Group's DDC2007: The Future of Yellow Pages national
conference in Reston, VA.
"InsightX provides business owners and users a truly new and
unique product," said Talib. "The application of this new
capability helps web site owners enhance their users'
experiences, which ultimately drive increased traffic and
highlights revenue opportunities. At the end of the day it's
about the bottom line, satisfying and retaining your users."
InsightX was inspired by years of experience and billions of
user log files. The technology uses leading techniques in
data analysis, pattern recognition and artificial
intelligence to provide automated recommendations to improve
site behavior. InsightX helps to spot anomalies and trends
in behavior and make recommendations about how to improve
features and functionality on the site based on statistical
and correlated relationships.
InsightX utilizes Discovery Engine(TM) advanced search
technology from i411, to provide unique insight into user
behavior, including next-generation analytics for keywords,
click streams and performance. Discovery Engine(TM) is the
only true full-text search engine that offers multifaceted
search that is highly scaleable in terms of data-size and
performance under load. It is unique because it allows users
to perform both structured and unstructured searches while
providing aggregated summary results of queries at every
step of the search that lead users to the information they
are seeking proactively and efficiently. Discovery
Engine(TM) was designed from the ground up specifically to
resolve a complex set of challenges including speed and
performance, information overload, dead ends and clarity.
Discovery Engine was designed to achieve massive cost
savings for publishers of information, who often achieve 80%
reductions in hardware, hosting, and enterprise database
costs.
Labels: Technology


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